A former Mumbai textile factory now houses a showroom and workspaces for Jaipur Rugs.
ROAR keeps the industrial scale and adds geometry that supports display, clients and work without completely fragmenting the hall.
The reuse is coherent because the building retains a material relationship with the product rather than simulating a workshop elsewhere.
Can a showroom preserve the memory of a factory?
Yes, when structure, scale and traces of production remain active parts of the space rather than scenery detached from its labour history.