A former Mumbai textile factory now houses a showroom and workspaces for Jaipur Rugs.

ROAR keeps the industrial scale and adds geometry that supports display, clients and work without completely fragmenting the hall.

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The reuse is coherent because the building retains a material relationship with the product rather than simulating a workshop elsewhere.

The question

Can a showroom preserve the memory of a factory?

Yes, when structure, scale and traces of production remain active parts of the space rather than scenery detached from its labour history.