AI agents are beginning to search, compare and buy on behalf of users. Adyen warns that convenience may weaken the direct relationship between merchant and customer.
If an outside interface decides which products appear, the brand loses data, service opportunities and some of the context that made a customer return.
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Stores and showrooms will need to offer testing, advice, community or repair—functions that are harder to reduce to a price table.
Will agents make stores irrelevant?
No, but they will change their purpose. Space and service gain value when they enable testing, learning, repair or belonging; they lose when they merely repeat a catalogue.
